Here’s an easier way to think about SEO.
7 Pillars of SEO.
Follow this to build your online growth.
Place your focus on 1 pillar of SEO at a time. And focus on all the tasks in that pillar. Some Pillars are 1-time efforts, like Technical SEO and On-Page SEO. (talk to us)
Other efforts are continual and costly, like Content Marketing and Adwords. Success here means weekly and sometimes daily efforts. We have social media designers and blog post designers ready to design for you. We have a skilled Google Adwords Manager for your PPC account tuning.
The center pillar, Backlinks, requires strategy and continual efforts making friends and promoting your business with intention of receiving backlinks.
This is the #1 measurement for SEO. How many important links are pointing to your website?
Important links have link “juice”, which pushes Organic SEO Ranking up. Do not buy links.
2. CONTENT MARKETING
Videos, blogs, articles, and social media posts that provide quality educational or entertainment content. This indirectly stimulates interest in a brand’s products or services.
3. PPC & ADWORDS
PPC stands for pay-per-click, and is essentially “buying traffic”. This builds additional links to your site and is most effective in tandem with other Pillars of SEO.
4. ON-PAGE SEO
These are the tags, headings, and paragraphs of content on your website. Use Keywords in Title tags, headings, content, and internal links to improve search visibility and traffic.
5. TECHNICAL SEO
Clean your website so it can be easily indexed by Google. Technical web programming — tuning the sitemaps, speed, URL structure, schema, caching, and site navigation.
Counter negative reviews and promote positive mentions. An effective reputation management strategy (reviews) can provide you with new opportunities and insight on increasing brand awareness.
7. SOCIAL MEDIA
Use social media platforms to tell your brand story, connect with your audience to build your brand, increase sales, and drive website traffic. Remember your Call to Action and website link!
If you have the time, if you like doing your own taxes, SEO work is precise and data-focused. If you want a hand with your Online Growth, or want to lift your search engine position, contact us. We have SEO Superheroes standing by.